RADIANT
VISUAL IDENTITY & AR FILTER — JUNE 2023
This project consists of the creation of a visual identity for a fictitious immersive exhibition called Radiant. This highlights the importance of social interactions on our health. Through color and movement, it allows visitors to experience these interactions in an interactive and immersive way, with other people or alone in its spaces.
The visual identity is based on the use of bright colors symbolizing vitality and organic shapes that reflect movement and human interaction. This communication aims to encourage the public to develop their awareness of their social relationships.